creative director / AD / photographer
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CHEVY Cinema

DON'T GO IN THERE

** Unfortunately, viewing on a desktop/laptop doesn't do this creative justice. The voices are part of the audience experience in the cinema, as they are embedded using surround sound. But, you'll get the gist. **

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Partnering with Sam Raimi of Evil Dead and Spiderman fame, Chevrolet brings to life the safety features of the all-new 2016 Malibu and Cruze utilizing the venue and its captive audience in this theatrical release. 

CommArts Award of Excellence 2016

CASE STUDY

 

CINEMA POSTER

In partnership with Emagine Theaters we were able to give Sam Raimi's trailer its proper due with Cinema Scope film signage in theaters. It fooled quite a few moviegoers. One fan tracked me down on Twitter to find out where he could see the film... "well played."

PRESS