Be More Plant

Plants are clever little things… They nourish us… They make the air we breathe… They can even make a crappy studio apartment look stunning in the right light…. But, we forget that plants are kinda badasses as well.

They’re not afraid to grow on a brick wall or burst through the cement of a city sidewalk… Long after the apocalypse, they’ll be the first thing to SPRING UP on the decaying urban landscape!!! (i’ve learned everything from movies including “I Am Legend” with Will Smith…)

In any case, BE MORE PLANT looks to pay homage to the amazing resilience and fortitude of these wonderful creatures… Even the tiny peas in Evolve Protein.

SOCIAL

We brought the natural world and healthy living to life in our social with influencers, a flavor focus, and a sharp graphic sensibility. All the while adding a little bit of whimsy to the category and brand.