While Creative Directors on Wrigley’s 5 GUM Brand, my partner and I were tasked with a bit of a weird brief… During the campaigns highly successful run, we became much less an Art Director-Writer team, and much more like engineering students. We spent countless hours brainstorming new contraptions to relay the sensations of 5 Gum’s rapidly growing flavor offerings. It was. good, odd fun for sure…
D&AD, Global Effie, Gold Effie
BEHIND THE SCENES OF JON FAVREAU’S SET
Partnering with Parisian music blog La Blogothéque, we brought to life the flavor profiles of 5 RPM (calming/energizing) with live music acts available through the brand's Facebook page. Childish Gambino, Bon Iver, Pheonix and Fleet Foxes among others performed LIVE from private apartments across the States and shared their unique shows with thousands of fans online.