THE BRIEF:
Raise awareness at The United Nations General Assembly in NYC of the 260MM children who go without education every year
THE CHALLENGE:
A limited footprint at The UN, and countless other causes vying for the attention of world leaders
THE EXECUTION:
The Infinity Classroom, a 10’ x 10’ x 15’ room lined with mirrors, creating an infinite number of empty school desks in the small space
THE RESULTS:
2.3 Billion Dollars raised.
The most money raised in a single day for education.
ADC Gold Spatial Design
ADC Best of Spatial
One Show Merit
ADDY’S Judges Choice
ADDY’S Gold x 3
STILLS FROM THE UNITED NATIONS
ORGANIC SOCIAL WAS ENHANCED WITH A TIMES SQUARE
TAKEOVER AND A FEW ’CELEB’ APPEARANCES