THE BRIEF:
No one thinks about Dental Insurance, until the moment they need it
THE CHALLENGE:
How can we tell engaging stories about coverage with a franchisee model business that has one of the broadest audiences there is?
THE EXECUTION:
Stealing a page from music documentaries, let’s tell the compelling yet utterly ridiculous story of the oral hygiene obsessed metal band MOLAR, who had been unable to tour until getting covered by Delta Dental