BRIEF:
Celebrate Chevrolet’s partnership with
the new LEGO BATMAN film
THE CHALLENGE:
Don’t just do another product placement ad
THE EXECUTION:
We let LEGO Batman take over Chevrolet’s assets for the launch of the film, even letting the Caped Crusader take over GM Headquarters and launch the LEGO Batmobile at the International Auto Show in Detroit.
THE RESULTS:
Cannes Shortlists x 5
One Show Merit
Box Office smash, and record Chevrolet engagement on site
:15 FILM
350,000 LEGO pieces created the life-sized Batmobile for the International Auto Show in Detroit
FULLY SHOPPABLE BATMOBILE ON CHEVY.COM
MINI LEGO BILLBOARDS
PRESS