THE BRIEF:
In a COVID world, families are buying more and more packaged goods to cook for their families at home.
THE CHALLENGE:
We’re a small brand, outmatched in the marketplace in terms of production dollars and media spend.
THE EXECUTION:
Regardless of party affiliation, or one’s feelings about wearing masks… Bacon is something we all can agree upon.
THE RESULTS:
1.4 BILLION Impressions
10,000 Meals Donated
Brand Awareness Raised
2 x Gold AdFed Awards
Maybe, we helped save a life or two…