Hot Wheels celebrated 50 years of letting the imaginations of kids across the world run wild. To mark this impressive feat, Mattel partnered with Chevrolet to launch a life sized version of the actual die-cast. Those childhood dreams became reality.
When it came to the miniature, we mimicked classic automotive imagery made famous in the 90's and early 2000's. And when the camera rolled on the 2018 Camaro Hot Wheels Edition, we shot with the motion-control Kira rig to create one of the most dynamic pieces of auto photography ever captured. A first in the industry.
THE FIRST EVER AUTOMOTIVE SPOT ON THE KIRA RIG