THE BRIEF:
Celebrate National Chili Dog Day in a big way
THE CHALLENGE:
When it seems like every other day is “National Something Day” here in the US, how can we break through that clutter and bring a jaded audience to the party?
THE EXECUTION:
We seeded our “POUR ON” Spots on TikTok and invited a few influencers to get the word out
THE RESULTS:
Our media expectations were around 60MM
We garnered over 3.8 BILLION during its run
THE SPOTS
WE SURPASSED OUR HYPOTHETICAL BY A COUPLE BILLION AND THEN SOME… NATIONAL CHILI DOG DAY GOT CRAZY