THE BRIEF:
Demonstrate Chevrolet’s state-of-the-art safety tech in theatres
THE CHALLENGE:
We don’t think about safety until it’s too late
THE EXECUTION:
When viewing scary films in theaters, moviegoers can’t help but yell at the screen warning vulnerable characters of impending danger. Sam Raimi, of Evil Dead fame, brought to life this horror film trailer for Chevy, where the audience is more than helpful to our heroine
THE RESULTS:
CommArts Award of Excellence
THE TRAILER
(this viewing, sans theater surround sound,
won’t do this justice, but the Case Study demonstrates the SFX)
THE CASE STUDY
We seeded our new film, “It Sees,” with outdoor and theater takeovers. I was even directly hit up on Twitter asking when the film would be released (since my name was, of course, in the credits…)