THE BRIEF:
Parents and blue-collar folk don’t have time to wait for a delicious meal
THE CHALLENGE:
A crowded marketplace with grocery store shelves filled with choices
THE EXECUTION:
Bring the surprise of an amazing meal in :60 to life in digital :15’s
THE RESULTS:
ADDY’S Gold
Hormel Compleats took over the audio of the microwave, making it memorable every time consumers hear “BBEP.”
BREAK ROOM :15
DINNER TIME :15