BRIEF:
We are a diverse and welcoming agency… Let’s share it with the Twin Cities (+the world)
CHALLENGE:
We have no $$, but that can’t stop us… We’re crafty…
EXECUTION:
MOWS is a street artist who creates magical little ‘mouse doors’ all over the Twin Cities… Let’s fly Pride Flags from 50 of them to celebrate the 50th Anniversary of Stonewall
RESULTS:
CommArts Award of Excellence
ADDY’S Gold x 2
Warmed hearts across the city during Pride Month
STILLS FROM THE STREETS
SOCIAL AMPLIFICATION