THE BRIEF:
AAA has massive awareness for roadside assistance, but not much else in their massive portfolio of offerings...
THE CHALLENGE:
How can we leverage this ubiquitous brand, but shed light on all of the other amazing programs that AAA has to offer?
THE EXECUTION:
We took the most recognizable equity and turned it into a delivery system for all the brand's offerings...
THE RESULTS:
+24% quotes, +11% New Policies. +23 point lift in consideration, +17 point lift in purchase intent
Silver / Local, Regional or Market Specific Marketing / REGGIE Awards
Bronze / Financial Services & Insurance / ARF David Ogilvy Awards
Launch Campaign and Rebrand Finalist / The Shorty Awards
We gave AAA's Social Channels a major overhaul and upgrade while staying true to the brand's DNA.