The brief was simple – "we want to beat Skittles to become the Number 1 confections brand in the US..."
We brought to life the nostalgic characters from this 40 year old brand and reinvigorated them with legendary Director Noam Murro and the incredible team at Framestore. With a fresh take on these traditionally two dimensional characters, we helped bring to life the sensorial world of NERDS Gummy Clusters. Oh, and we launched the career of our favorite new character – Gummy Monster...
THE RESULTS:
We're the No 1 Confection in the US, toppling Skittles...
We went to the Super Bowl and exceeded growth expectations...
Next stop, Global Domination...
Probably a bit odd to put this quote so big and bold on my site, but this is one of those things that made me scratch my head a bit, thinking, "this is a good thing, isn't it?" lol...
Here's a small sampling of some of the teasers we did leading up to Super Bowl, as well as some of the native social the agency executes in rapid fire (and on the cheap) for our NERDS Social Channels...