creative director / AD / photographer
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CHEVY Aluminum Man

THE SUPERHERO THAT NEVER WAS...

We took the battle between the Ford F150 and the Chevy Silverado to new heights, and took advantage of Comic Con fans to introduce the latest superhero and get some feedback. As it turns out, when it comes to superheroes or pickup trucks, aluminum is no match for the power and durability of steel.

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CASE STUDY

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