We tapped into the founder of RAGU, Assunta Cantisano, and the amazing legacy she left behind for this amazing brand. A trailblazer in the category as well as a badass culinary leader, Assunta was primed to celebrate all of us who "Cook Like A Mother."
THE RESULTS:
Best Rebrand Finalist at the Ad Age A-List & Creativity Awards
Silver / Food & Beverage + Finalist for Rebrand Campaign / The Shorty Awards
Silver/ Rebranding, Repositioning or Reintroducing Brand Marketing / REGGIE Awards
We went against the "sea of red" in the sauce category to design RAGU's pop-art look and feel for Social Channels...
We took the brand and our authentic Italian Nonnas to the streets of New York – one of the toughest towns in the US when it comes to discerning palettes – to share the old world authentic taste of RAGU Kettle Cooked for it's debut...